Marketing Analysis Outside the Classroom
The president of Marketing Resources & Results, Inc. was the guest speaker for the American Marketing Association Chapter at Kent State University’s College of Business Administration on Feb. 6, 2019. She spoke to the group for Graduate and Undergraduate Students about using Marketing Analytics to Help Companies Measure Results.
The 45 minute presentation was followed by a fifteen minute question and answer period. Brown shared her experiences as a marketing professional. Topics covered included: website analytics, advertising, Google Ads, social media, email marketing, video, and podcasting.