Marketing Consultant Chris Brown will present “Trade Show Workshop: Secrets for Sales and Marketing Professionals” on Saturday January 9, 2016 from 9:30 – 11:30 am at the conference room at the Braewick Professional Buildings 2106 Braewick Circle, Akron.

“Attending a trade show can bring positive results, new contacts, added customers and increased market share for a company,” said Chris Brown, president of Marketing Resources & Results, Inc. “But exhibiting at a trade show can be intimidating, expensive and a bit overwhelming. This workshop will guide sales and marketing professionals to confidently achieve their best trade show results.”

In this workshop, marketing and sales professionals will learn:

  • How to cost effectively create an inviting atmosphere for their exhibit
  • How to leverage the existing materials to multiply your marketing effectiveness
  • How to use 3 of the highest impact tools of the show that are available to everyone, but exhibitors rarely use them
  • How to smoothly introduce yourself, your company, and your new products to attract new customers
  • Workshop attendees will find that they’ll be able to attract, influence, persuade, connect, and ultimately convert that prospect into a customer.

The trade show workshop includes a workbook with frequently asked exhibitor questions, a trade show attack plan and a checklist.

Workshop attendees will find that they’ll be able to attract, influence, persuade, connect, and ultimately convert that prospect into a customer.

“I feel so strongly about this, I’ve created some powerful tools to help trade show exhibitors. In my book, SIMPLE STEPS, BIG RESULTS, I devote a whole chapter to Trade Shows. And now I’ve pulled out part of that chapter and developed a 28-page workbook to pair it with this two-hour trade show workshop where I will share all the secrets of a successful show,” explained Brown.

Whether your goal is to introduce a new product, connect with potential customers or simply reconnect with existing customers… this workshop will help you to confidently have your best trade show.

Space is limited. Click here to sign up before the end of the year to get a 15% early bird discount.

About Chris Brown, Workshop Leader

The first 14 years of her career was in the toy industry, which revolved around toy fair in New York City.

At Hasbro, we’d create a world environment for each brand with set designers, write scripts for hired actors to perform and present the positioning, features, launch date, promotional plans and pricing of each item – ultimately bringing in close to a billion dollars of results each year. At Little Tikes, we created a showroom to present our annual 52 new products to the buyers. Smaller numbers, but still resulting in millions of dollars of orders.

After she traded in her employee hat in the toy industry to become a full-time marketing consultant, she works with small businesses, helping more than 75 companies to reach their sales and marketing goals. Most of the clients she helps do not have those huge multi-million dollar budgets. She works with small business owners and entrepreneurs where every penny counts.