Northeast Ohio Online Marketing Expert Presents at the National Conversion Conference

Chris Brown Delivers Workshop to Help Attendees Learn How To Use Video to Convert Website Visitors into Customers

CLEVELAND, OHIO (March 5, 2012) – Christine Brown, President of Marketing Resources & Results, Inc. presented “Beyond The Written Word – Using Video to Grab Attention” at the annual Conversion Conference in San Francisco, March 5, 2012. Marketing managers, sales professionals and business owners seeking guidance on converting visitors to their website into qualified sales leads and paying customers, attended the two-day Conversion Conference for knowledge and networking.Marketing workshop by Chris Brown at the San Francisco Conversion Conference

“Search engine optimization and website content are no longer enough to convert visitors to customers,” said Christine Brown. “Websites need to involve readers with interactive components and video is the perfect tool to increase conversion rates.”

Attendees to Brown’s workshop received specific instruction on how video increases the value of your web pages, increases the click-through rate and builds customer’s confidence in a company’s ability to meet their needs.

Christine Brown, an expert in the field of online marketing, shared six tips on how to use video to improve your marketing efforts. Attendees heard real life examples of companies that have effectively and successful utilized video on their website to significantly increase their website conversion rates. Video, whether watched or not, increases a company’s credibility in the minds of visitors to their website.

The Conversion Conference includes four keynotes addresses and twenty educational sessions along with round table discussions and networking opportunities. More than forty leaders in the areas of marketing, web design and persuasion principles delivered tools and techniques for converting readers to buyers.

Brown publishes the award-winning blog Branding & Marketing for business professionals with an interest in improving their branding and marketing results. The online publication has over 900 articles and a subscriber base of almost 13,000 readers. More marketing tools are available at Branding and Marketing. For more information about branding and marketing or to have Chris Brown present a workshop to your annual conference contact her directly at 330-656-9793.